Having an online presence has become the norm for most people in their personal lives. When asked where they bought their new shoes, or how they found their favourite bookbinding company, chances are great that the reply will be “online”.
The digital age is upon us, and for a company to have a good web page has become a necessity. Having product catalogues, brand reviews, and customer service at their fingertips, consumers have begun to gravitate to the online world.
There are many benefits to having a business website, and we will be discussing the main 5, but before that, there are some things to note.
Business Website Must Haves
Nowaday, businesses need more than one-page websites. An information page is great to have, but as an extra on your website, not as the only thing available. Consumers look for ways to engage with your brand, so add onto your business website’s About page.
An easy-to-use interface is another must have. Customers do not want to spend an hour trying to understand your website. For your business website to succeed, it should be kept simple.
A business website requires strategic planning. Jumping onboard without a plan can waste valuable time. Have a clear plan for your online presence, then build your business website.
Part of your online presence strategy should include Search Engine Optimisation. Good SEO can help your business website appear higher in the Google Search rankings. Find out why SEO is important here.
Another helpful aspect for a business site is a social media presence. This can be a free way to advertise your products without using the ad space these platforms offer.
Most people rely on the social media presence of a business to judge whether they want to buy from or invest in the business.
Use this as a way to show customers who you are and what you stand for. To give your brand a voice.
Of course, there are other factors that your business site may need to consider, but they will differ from business to business, from brand to brand.
But what are the benefits for a brand and a business?
Top 5 Benefits Of Having A Business Website
Communication
With a website, two-way communication can be established. Your business can respond to customer inquiries faster, potentially leading to faster sales.
If you are on social media, an even faster route to engage with customers and promote your brand is established.
Consumers rely on a brand’s image to decide whether to buy from the company. Fast responses to client inquiries will help you improve your image.
Create a positive image online, and customers will share your business website with others. This will generate leads, which in turn could become sales.
Business Accessibility
Finding your business becomes easier when you have an online presence. Consumers simply have to search for your business website.
If you have a shop or market, this will save your clients time and money as no reseller fees are applied when they buy your product directly from you.
And, while you need some sleep, your website does not. Your clients will be able to view your website whenever they want, giving them more access to your products
Improved Reach
The internet is a world-wide platform, and having your business online gives you access to a larger audience.
When you have a business website, you are no longer only regional or restricted to a set location. Branching out becomes national and international.
An increase in your reach will lead to an increase in your client base. This means more people who can share their experiences with your brand.
An international client base is great but can come with challenges of its own. Make sure to add potential shipping fees and other expenses into your planning before building up your online presence.
Credibility Through An Online Presence
Most people who are happy with your product or brand will jump online and post about it. An easy way to gain from this trend is to give them a space where they can review your product.
Online reviews help people to judge whether they can trust your brand. A brand with too many bad reviews, or no reviews at all, is less likely to be successful.
Positive reviews create a positive image of your brand, and this helps you grow your business website further.
Building Relationships
With an online presence, you can engage better with your clients. This engagement is a building block for good business relationships.
In this digital age, consumers tend to hop from one business to the next, searching for a trustworthy brand.
Having a good, user-friendly website can gain the trust of your consumers. Then the support you offer on your website will create further good relationships.
Again, the use of social media also plays a role. Using social media as a tool to better know your consumer helps you to understand what they need. What they want. And, above all, how you can advertise your product or service to them.
Having an online presence can be a challenge at times, but once you have created the platform, the sky’s the limit. You can grow your business, branch out, gain followers, and achieve much more.
Let your clients have a better experience with your brand by giving them access to all you have to offer.
Resources
- Beau, P. “The Importance of a Digital Presence for Your Business.” Indiana Chamber. [Accessed: 21/06/2022] Online source.
- Sharma, L. “Importance of Online Presence for a Business.” Quart Soft. [Assecced: 21/06/2022] Online source.
- Paun, G. “Building A Brand: Why A Strong Digital Presence Matters.” Forbes. [Accessed: 21/06/2022] Online source.
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